Harty Construction: Building a Website for a New Jersey Remodeling Contractor

Harty Construction Co. is a residential remodeling contractor in Mullica Hill, New Jersey, in business since 1990. They do windows and doors, remodeling and additions, the full range of work on a house. We built their website and their logo and brand kit. It's live at hartyconstruction.com.

The Harty Construction homepage.

The problem: one trade on the page, many trades in the work

A lot of contractor websites only show one thing. Someone lands on the page, sees windows, and never finds out the same company also does kitchens, additions and full remodels. For a contractor with decades of work behind them, that's leaving most of the business off the screen. The brief was simple: show the full range of work, and turn visitors into estimate requests.

What we built

A fast, mobile-first site, because most people looking for a contractor are on their phone. It opens with a video hero so the work is the first thing you see, not a paragraph about the company. Under that are dedicated service pages for windows and doors and for remodeling and additions, so each kind of job has its own page someone can land on from a search.

The site shows live "open now" hours, so nobody has to guess whether calling right now makes sense. There's a project gallery you can filter by type of work, which matters more than it sounds: a homeowner planning a kitchen wants to see kitchens, not scroll past forty window installs to find one.

Every page points to one place: the estimate form

A contractor's website is really a free-estimate form with a portfolio wrapped around it. Every page on the Harty site leads to the same place, a free-estimate request, so a visitor who's convinced never has to hunt for the next step.

The brand came with it

We also made the company's logo and brand kit, so the website and everything else the company puts out look like they come from the same place. A website is easier to get right when the brand behind it is settled first.

What we built it with

Plain static HTML, CSS and vanilla JavaScript, hosted on Cloudflare Pages. No heavy framework and no database to maintain, which keeps the site fast and the hosting cost close to nothing. For a business site whose job is to load quickly and get a phone call, that's the right tool.

A contractor's best salesperson is the work itself. The website's job is to show it fast and make the next step obvious.